COMMENT
were left planning and preparing,
perhaps growing in other areas, but
falling further behind in terms of
profit growth.
Are you a ‘grow getter’?
Where does your business sit on the
‘grow getter’ scale? Are you ready to
compete against global businesses
that are primed to implement the
latest technologies and systems?
Below are ten characteristics of
‘grow getter’ businesses.
1. Focus outside
the business
Companies focused on growth are
twice as likely to look for external
opportunities to grow their business,
compared to low-growth companies.
2. Plan strategically
High-growth companies are
twice as likely than low-growth
companies to see strategic planning
for growth as important.
3. Don’t stress it
based on insight and analysis, which
allows them to be optimistic about
the coming year.
5. Believe in their
capabilities
High-growth companies invest in
technologies and efficient working
practices that enable, connect and
empower their workforce.
6. Embrace change
High-growth companies learn to
embrace change. They invest in ERP
solutions that give them the visibility
and agility they need to quickly
respond to changing market demands
and stay ahead of the competition.
7. Invest where it counts
High-growth companies not only
invest in technologies that provide
agility and operational efficiencies,
but also solutions that can help them
better understand their customer and
deliver a better service experience.
8. Invest in new tech
and innovation
Business growth produces change.
High-growth companies embrace
it with a proactive, well-prepared
strategy and are three times more
likely to find growth rewarding,
rather than stressful. Low-growth
companies operate reactively, so
growth can often seem challenging
or stressful and they are twice as
likely to find growth stressful rather
than rewarding. High-growth companies understand
that investing in technology that
enables innovation is essential to
grow the top line.
4. Optimistic 10. Focus on the customer
High-growth companies have a
strong plan in place for growth, Customer expectations are changing
and businesses need to become
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9. Demand quick returns
from IT spend
Grow-getters don’t just invest where
it counts, they demand fast returns,
usually within a year.
customer-centric. Grow-getter
businesses have a seamless and
connected customer experience
that evolves with change in
customer needs in the digital space.
Many of the world’s businesses,
particularly those in established
economies, do not ‘get growth’ in
the same way as their emerging
market peers and risk falling
behind ‘grow getter’ businesses in
emerging markets. While macro-
economic factors can often not
be avoided, getting bogged down
in legacy systems can. There is
a resounding business case for
investment in IT systems that
support and enable business growth
and help businesses navigate
economic and political challenges
as they arise.
With intelligent, next-generation
enterprise solutions in place, it
becomes possible for businesses
to be more confident in delivering
their growth strategies.
INTELLIGENTCIO
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