TECH TALK
“It’s crucial that
IT leaders have
sensible, practical
and cost-effective
answers to the
question of how to
ride the innovation
curve by using data
more effectively
than anyone else.”
www.intelligentcio.com
insurer with additional personal and
lifestyle information in order to get more
relevant services and better deals. 67%
said they would be willing to have a
sensor attached to their car or home if it
could reduce their premiums.
Whatever innovation is happening at
the customer frontline, it all boils down
to one question for IT leaders in the
service sector: “How can we help our
organisations win in the digital economy
– and do so with less IT complexity, less
cost and absolutely minimal risk?” In
other words, how can IT leaders invert
IT spend and ‘have it all’?
Experience tells us that the answer is
data storage – how you architect and
scale your storage, how you flex that
storage to work at lightning speeds in
both physical and virtual environments,
and how you cost storage to deliver more
business value, for less of your precious
budget. This is because data is the
currency of the digital economy. If it’s
not serving the applications and systems
that are driving your digital business,
you’ll lose out in the race to customer
intimacy and therefore profitability.
Drive storage performance to
keep the lid down on costs
In no other business era has time been
so critical an influence on success. In
years past customers were happy to
spend a few hours in the face-to-face
company of their bank manager or
insurance broker. Today, telephone
INTELLIGENTCIO
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