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By offering a flexible, OEM-agnostic, and data-rich telematics platform, 3Dtracking empowers Telematics Service Providers to address customer challenges proactively rather than reactively, keeping them competitive in a rapidly evolving market.
Which generic technologies and innovations can make a difference to your end customers business?
Advancements in telematics are reshaping the industry, and staying ahead requires a focus on innovation. Key areas of impact include the evolution of driver behaviour analytics, where the integration of tachograph data is enabling more precise accident analysis, improved driver monitoring, and targeted coaching.
In the electric vehicle space, the ability to collect, analyse, and standardise EV data across multiple OEMs is emerging as a key differentiator, supporting fleet operators in their transition to more sustainable operations.
Meanwhile, the global rise of in-vehicle camera solutions is making video telematics increasingly important. The ability to integrate with multiple OEM camera systems will be essential in helping fleet operators improve visibility and safety across their operations.
How can a channel partner in your industry disrupt the regional market and gain a leading competitive position?
A channel partner can gain a market edge by aligning with an innovative and adaptive telematics provider like 3Dtracking. Differentiation comes from offering cutting-edge solutions that go beyond standard GPS tracking, leveraging expertise in best practices and emerging technologies.
By providing deep industry knowledge, flexible integration options, and an intuitive platform, they can enhance their value proposition. Strategic partnerships, investment in OEM collaborations, and a focus on data-driven decision-making will further strengthen their position. Those who anticipate industry shifts – such as EV adoption and video telematics – will lead the market rather than react to it.
Which non-competitive business in the region do you admire for innovative usage of technology?
BYD has emerged as a leader in EV innovation, challenging industry giants like Tesla. While Tesla set the benchmark for EV technology, BYD has rapidly advanced in battery development, efficiency, and affordability. Over the past year, they have introduced groundbreaking EV technologies that surpass Tesla in key areas, such as range and energy density.
Their ability to scale production, integrate new technologies, and disrupt the automotive sector showcases a forward-thinking approach. This adaptability and relentless innovation make them a standout example of how businesses can transform an industry through technology-driven strategies
Which aspects of your job role do you find rewarding and which are challenging?
The most rewarding aspect of my role is empowering teams and working collaboratively to solve complex challenges. Seeing our core values guide decisionmaking and drive innovation makes a tangible impact. Developing new strategies, optimising operations, and fostering industry partnerships are key motivators.
Challenges include navigating the rapidly evolving telematics landscape, staying ahead of competition, and ensuring seamless cross-regional implementation of new solutions. Managing diverse market expectations and adapting to regional regulatory changes requires continuous learning and agility. However, these challenges also present opportunities for growth, problem-solving, and strengthening 3Dtracking’ s market position.
How do you best like to de-stress and re-charge off work?
Spending time with my kids and dogs is my favourite way to unwind. I also enjoy socialising with friends and family or escaping the city for a change of pace. Whether it is a relaxed weekend outdoors or a casual gathering, disconnecting from work helps me recharge and refocus. p
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