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HOW GENERATIVE AI IS SHAPING THE FUTURE OF SEARCH
How Generative AI is Shaping the Future of Search
Introduction
From the beginning of the web with dial-up, technological advances have come in waves of innovation and disruption. Looking back from the early innings of the web with dial-up connections that allowed information access from every household, to the rise of the cloud enabling a whole new era of mobile computing, technological progress has continued
PRESENTED BY to develop at a rapid clip. It wasn’ t just the velocity of flowing bits that changed, but the form and format too: from desktops to laptops, laptops to phones, phones to tablets, and from mainframes to the cloud.
Download whitepaper hereiTechnology has continued to evolve impacting every industry in the modern economy. Search technology is no exception. The pages of ten blue links have remained relatively consistent for decades, dominated by a near monopoly of a few large global players. Now with the recent rise of generative AI and Large Language Model-powered search, the status quo looks to be headed towards obsolescence marking a new wave of disruption for the world of search. Today’ s tech continues to evolve, yet many businesses have been unable to innovate or adopt these new tools as quickly as they are released. Yet some fundamental questions are now at the forefront: How do you provide maximum speed and relevance to ensure the best possible web experience? How do you make sure your customers receive the right information? Where does AI fit in? What actually is vector search and why does it matter?
In this white paper we’ ll look at where search technology is today, where it’ s going, and will provide examples to ensure your organization is leading the charge rather than playing catch up. We’ ll also pose a few critical questions every business should be asking to ensure a future proofed search strategy. Let’ s dive in! p
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