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STRATEGIC VALUE PROPOSITION
Introduction
This document outlines the value proposition of Cloud On Demand tailored to different partner types within the Microsoft ecosystems. It is intended to serve as a unified framework for engaging new and existing partners across ISVs, MSPs in the SMB sector, and MSPs in the mid-market segment. It has been developed to provide a clear, consistent narrative to align all go-to-market messaging around our role, relevance, and unique capabilities.
1. Organisational Positioning
As a cloud solutions aggregator, our mission is to help partners thrive in the cloud economy by simplifying access to hyperscaler technologies, enabling scalable go-to-market execution, and creating shared value through distribution, technical enablement, marketing and commercial support. Our aggregation model extends beyond provisioning and billing. We act as a strategic growth partner, providing:
• Technical enablement
• Marketplace and co-sell readiness
• Access to a partner distribution network
• Managed marketing support
• Go-to-market scale through our partner ecosystem
2. Value Proposition for Microsoft-Aligned ISVs
ISV Lens: Why We Exist As an ISV, scaling in the Microsoft ecosystem requires more than just a great solution. It takes co-sell readiness, marketplace integration, and access to a trusted partner network. We help you build, scale, and commercialise your solution through Microsoft’ s cloud ecosystem. •
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