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technology provider. We need to have
the best of breed in our solutions and the
relationship between IBM and Microsoft was
not an obstacle at any point in time.”
Sylvana Mounir, General Manager,
Digital Services, Link Development, said:
“On Azure, ERTU, now an agile digital
broadcaster, can roll out new media
services and products anytime to its global
Arabic-speaking audience.”
ERTU can now monetise media services and
generate new revenue streams and most
of its channels are now available for live
streaming. The broadcaster has reduced the
cost of worldwide satellite broadcasting and
the solution is user-friendly.
“A new stream of revenue is wide open with
the agile audio-video on-demand services,
that Link Development and Link Datacenter
crafted on Azure, along with greater
opportunities to provide more services, sell
www.intelligentcio.com
NOW
RUNNING ON
AZURE, ERTU
CAN ROLL OUT
NEW MEDIA
SERVICES
AND
PRODUCTS
ANYTIME
THROUGH
INTERNET,
SMART
PHONES AND
TABLETS.
INDUSTRY WATCH
more advertisements and facilitate the
service to end users,” said El Attar.
ERTU can now reach users who couldn’t be
reached before and, using portal features, the
broadcaster can get more information about
end users and what their media habits are.
“On Azure and with Link Datacenter
managed services, we have laid the
groundwork for solid, sustainable, and
scalable digital growth and competitiveness,”
said Mohammed Salama, General Manager,
Computing and Digital Media, ERTU.
With the solution in production, ERTU is
now planning further improvements with
the help of Microsoft and its partners. One
planned improvement is to ‘dockerise’
the platform, which means using Docker
containers to further enhance compatibility
of the various open source components of
the solution and to re-architect the solution
for micro services. n
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