INTELLIGENT BRANDS // Mobile Technology
Bluegrass Digital says React
Native simplifies mobile
app development
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Bluegrass Digital Managing Director
Nick Durrant
R
eact Native continues to gain
popularity as an innovative
programming language that
makes mobile development less time-
consuming and more cost efficient,
according to Bluegrass Digital. Companies
can now quickly build a mobile app that’s
fast, intuitive and consistent with their
applications on other platforms.
Facebook developers created React Native
and some of the world’s biggest brands now
use it to make development and deployment
easier for its mobile apps. These include the
likes of Airbnb, Tesla, Walmart, Instagram,
Skype and Uber.
This framework takes JavaScript code and
turns it into native mobile applications for
iOS and Android. It fundamentally changes
the time, effort and cost of developing rich
mobile applications because it allows code
re-use across web, Android and iOS.
Bluegrass Digital Managing Director Nick
Durrant says React Native is an incredible
technology platform and most mobile app
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projects could use it successfully. “Maintaining
and updating an app using React Native is
more consistent, efficient, and cost effective
than using native code,” he said.
Furthermore, React and React Native appeals
to companies that embrace the latest web
and mobile technologies to reach tech-
savvy consumers. They expect innovative
products that offer convenient solutions
when shopping, traveling and performing
daily tasks.
“Using React Native to build mobile apps
means you only have to build your mobile
app once, effectively cutting development
time significantly. This allows you to
compile and deploy to IOS, Android and
Windows platforms, and still maintaining
native performance, quality and features,”
Durrant said.
“More importantly, fewer developers are
needed when building out an app for iOS
and Android as you are building the app
using a common programming language
with React Native.”
Developers want to be as agile as possible
and create apps that offer satisfactory user
experiences. React Native offers the same
features and performance of native apps but
the coding allows for constant improvements
without any delays in the current system as
it updates.
Experts say that React Native brings better
app performance, DOM abstraction and
simplified programming methods to hybrid
mobile development.
It is no wonder that React Native is quickly
being adopted by a popular technology of
choice by the development community.
Durrant says this is one of the key reasons
Bluegrass Digital has been working with
leading financial services companies who
have selected React Native over other
technologies as their chosen mobile
development framework.
“We built one of South Africa’s first
commercial React Native app for start-up,
Names and Faces,” he concluded. n
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