NEWS
HomeFixer
announces
collaboration
with Hirsch’s
Freshworks accelerates
growth with market
expansion in South Africa
Allan Hirsch, Founder and CEO of Hirsch;
Renaldo Bothma, Founder and CEO of
HomeFixer; and Margaret Hirsch, COO, Hirsch
S
outh Africa’s recently launched home
improvement app, HomeFixer, has
announced a partnership with Hirsch’s, one of
the country’s most well-known independent
home appliances and furniture store.
“We are proud to be partnering with Hirsch’s
not only because of our shared values of
customer care and satisfaction, but also to
explore new and innovative ways of meeting
customers’ needs,” said HomeFixer Founder
and Managing Director, Renaldo Bothma.
Craig Smith, Special Projects Manager at
Hirsch’s, added that the HomeFixer app is
a natural extension of the Hirsch’s digital
presence. “The collaboration enables
us to offer deals to qualified customers
when they are actively engaged in home
improvement projects. By meeting the
needs of the ever increasingly-online South
African consumer, Hirsch’s and HomeFixer
are able to tap into the growing digital
economy, which is so prevalent.”
He says that exploring this approach is an
exciting innovation in the appliance and
home store sector, and that by actually
embedding products in the app and not
simply displaying product advertisements in
the app, the user experience is maintained
and users have the choice to engage or not.
Bothma says that user experience remains
critical and is something that will be a
focus as the community continues to grow.
“We will deliver more targeted offers to
HomeFixer users, using a more customer-
centric approach to build and maintain the
app user’s trust,” he said.
HomeFixer will offer a maximum of 12
products at a time and will cater to a wide
range of budgets and tastes, reflecting the
diversity of the combined audience.
8
INTELLIGENTCIO
Freshworks Inc
announced it is to
expand in the South
African market
F
reshworks Inc, a leading provider of
cloud-based business software, has
announced an aggressive growth strategy
to propel the ambitious expansion of its
evolving South African footprint.
“Our growth plan for South Africa
completely leverages the company’s
product strengths, financial capabilities
and technology innovation to drive
industry-leading returns,” said Arihant
Jain, Business Head, Middle East &
Africa, Freshworks.
Currently, Freshwoks serves select
customers such as Berkshire Hathaway,
DHL, Naspers, Hi-Sense, Web Africa and
partners like Teleforge, Freshtech Africa
and Stridesmart in South Africa but this
base is expected to grow exponentially
with the company’s new growth strategy
for emerging Pmarkets such as this.
As part of this growth plan, the
company is inclined to make accelerated
investments in hosting tailored customer
events, marketing meets and roundtable
conferences to build its network of brand
loyalists in the region.
“The South African market expansion
requires keen assessment and dedicated
planning,” added Jain.
“Expanding in this region is an important
way to magnify the size of the market
we serve, and in an increasingly globally
competitive marketplace, a necessary
step for us.
“Our aim is to build rich, meaningful
engagement with enterprises of all sizes
that are looking for new cutting-edge
solutions to power their customer and
employee experiences.”
www.intelligentcio.com