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and 5G, to upend and reinvent business
models, and to diversify revenue streams.
This flexibility in the BSS platform is of
particular importance as telcos experiment
with non-traditional wares, such as
insurance, financial and even healthcare
services. Content provisioning is also
becoming increasingly popular, with many
operators already offering digital TV
programming and music to customers. The
BSS solution must become the cornerstone
of Digital Transformation, enabling CSPs to
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FEATURE: DIGITAL TRANSFORMATION
capitalise on such new opportunities, which
in turn have come about through the same
digital revolution.
Flexible product offering
Before the coming of age of millennials
and Generation Z, CSPs could replicate
customer experiences, selling the same
product to everyone the same way. But
Digital Transformation rules have amped
the game to a new level. Each year, larger
proportions of each telecom operators’
Ahmad Sayed, Regional Director, MEA
at Nexign
INTELLIGENTCIO
35