INTELLIGENT BRANDS // Mobile Technology
Vodafone Egypt reboots customer
experience with Red Hat solution
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also offer integrated capabilities to enable
the automated build and deployment of
Linux application containers.
After an in-depth technical and cost-
effectiveness evaluation, Vodafone Egypt
chose Red Hat Cloud Suite to achieve its goals.
R
ed Hat, the world’s leading provider of
open source solutions, has announced
that Vodafone Egypt has deployed Red
Hat Cloud Suite to advance its customer-first
Digital Transformation initiative.
The project includes rebuilding Vodafone
Egypt’s website using a microservices-
based architecture and adopting DevOps
methodology to better streamline operations
and help boost productivity, offering a path
for faster time-to-market for new innovations.
Vodafone Group’s Customer Experience
Excellence programme (CXX) aims to deliver
outstanding and differentiated experiences
for its customers. A key initiative within this
is refreshing the Vodafone Egypt website, a
portal offering customers the ability to more
flexibly monitor and manage services online,
access new offers, get support, and more.
Vodafone Egypt entered the Egyptian
telecom market in 1998 and now serves
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INTELLIGENTCIO
more than 40 million customers. With its
new customer website, Vodafone Egypt
wanted to be able to roll out updated and
new services to customers faster to meet
their evolving needs. To do this, the company
sought to modernise its IT infrastructure
to help improve agility around application
development and delivery.
The operations team at Vodafone Egypt
chose to build its applications with
microservices architecture and adopt
DevOps practices to help it iterate faster
and more often. The team decided to
containerise its applications to abstract them
from the underlying architecture, helping to
decrease complexity and improve portability
across the company’s IT footprints, including
hybrid cloud environments.
The carrier’s goal was to find a Linux
container platform on which development
teams could work with minimal configuration
and management time, and one that would
Red Hat Cloud Suite enables organisations to
more easily build cloud-native applications,
deploy them and manage these workloads
through a single offering, helping businesses
to modernize without sacrificing existing IT
infrastructure investments. The Vodafone
Egypt website is now live on Red Hat
OpenShift Container Platform, the industry’s
most comprehensive enterprise Kubernetes
platform based on the trusted backbone of
the world’s leading enterprise Linux platform,
Red Hat Enterprise Linux. Vodafone Egypt is
in the process of migrating an additional 10
applications to the container platform.
Santiago Madruga, Vice President, EMEA
Telco and ICT Vertical, Red Hat, said: “By
rebuilding its customer service portal with
Red Hat’s container-based and hybrid cloud
technologies, Vodafone Egypt can embrace
an agile, DevOps-powered approach
designed to more flexibly launch and
manage services. We’re happy to support
the company on its path to enhancing
customer experiences as part of its broader
group-wide CXX strategy.”
Osama Said, Technology Director, Vodafone
Egypt, added: “Our company’s ultimate
goal is to provide customer-centric, cutting-
edge services while maintaining world-class
network performance and optimum network
resilience. In a competitive marketplace,
agility is key to success and with Red Hat’s
solutions we are able to respond more
quickly and efficiently to customer demands
with innovative products and services.” n
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