Intelligent CIO Africa Issue 30 | Page 13

Egyptian operator deploys AI for unbanked subscribers Learning techniques – all in real-time. It allows the operator to determine the most appropriate product offers to keep customers connected, ranging from airtime credit, digital top-ups or bundle sales, and automate their digital distribution via the subscriber’s preferred channels. The deployment of iCarrier Data is expected to give the Egyptian operator a 360-degree view of each subscriber, which in combination with fonYou’s AI module, allows them to activate the right product at the right time, according to the user’s ability to pay. A n agreement has been reached between fonYou and a mobile operator in Egypt to deploy its iCarrier Data platform for the distribution of hyper-personalised airtime, data bundles and other carrier products. “The operator will deploy our new-generation iCarrier Data platform to monetise low-balance data events and take its commercial operations to the next level,” said Fernando Núñez Mendoza, CEO of fonYou. It is a new-generation platform that enables mobile carriers to predict and optimise their real-time responses to customer needs, even when they run out of credit. “This commercial project will illustrate that the iCarrier platform is a win-win for both subscribers and the operator. Subscribers will receive hyper-personalised offers that keep them online at all times. The operator will be able to proactively offer new services, driving up quality of experience (QoE) and, in doing so, taking a significant step forward in the Digital Transformation of its business.” fonYou’s premium technology intercepts low-balance events and applies deep customer analytics, advanced scoring and Machine / ///////////////// Nigeria turns the tide on electronic waste A n ambitious new project launched in Lagos is aiming to reform the electronics sector and put an end to the toxic toll improper management of electronic waste in Nigeria. Over half a million tonnes of discarded appliances are processed in the country every year, threatening both the health of people in the informal recycling industry and the nation’s environment. With backing from the Global Environment Facility, the Government of Nigeria has joined forces with UN Environment and partners to turn the tide on e-waste, under the Circular Economy Approaches for the Electronics Sector in Nigeria project. Led by the National Environmental Standards and Regulations Enforcement Agency (NESREA), the US$15 million initiative will bring together players from government, the private sector and civil society to kickstart a financially self-sustaining circular economy approach for electronics in Nigeria, protecting the environment while creating safe employment for thousands of Nigerians. Naoko Ishii, GEF CEO and Chairperson, said: “To achieve a world without waste, we must radically rethink our relationship with natural www.intelligentcio.com resources and key economic systems. We need to adopt a new way of doing business that brings together all actors along the supply chain, and across entire industries. “The Nigerian electronic waste project will put this new way of thinking into practice and is an approach we hope other African countries will adopt.” INTELLIGENTCIO 13