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TRENDING
IBM STUDY REVEALS
IMPORTANCE OF TRUST
IN AN ORGANISATION
An IBM study has revealed that 91% of leaders in the Middle East
and Africa strongly believe data helps strengthen customer trust
and bottom lines.
I
BM’s 20th edition of its bi-annual
C-Suite Study, Build Your Trust
Advantage, polled nearly 900 C-level
executives across the Middle East and Africa
(MEA) to examine how companies in the
region are achieving market leadership by
emphasising trust in their use and sharing
of data.
The study, conducted by IBM Institute
for Business Value (IBV) in co-operation
with Oxford Economics, found that market
leadership is most frequently attained
when an organisation establishes a high
level of trust in the data from its customers,
its own business processes and across its
partner ecosystem.
Through the quantitative and qualitative
surveys issued, it became clear there was
a set of leaders – dubbed ‘Torchbearers’
– that stood out as understanding that
transparency, reciprocity and accountability
www.intelligentcio.com
are critical ingredients for earning trust
among key stakeholders.
These leaders have a deep understanding
that building trust in customer relationships
is a strategic imperative and work hard to
earn and maintain it.
• 91% of leaders in MEA, compared to 82%
of their peers globally, strongly believe
data helps create a strategic advantage in
strengthening their level of customer trust
as well as their bottom lines
• Torchbearers in MEA also outpace their
peers in the region by 48% in their
capacity to respect customers’ data
privacy as a core competitive advantage.
Globally, Torchbearers outpace their peers
by 22%.
“Today, data is considered one of the most
important assets that any organisation
possesses,” said Hossam Seif El-Din, Vice
“
LEADERS IN MEA
WERE FOUND
TO TAKE GREAT
PAINS TO ENSURE
THAT THE DATA
WITHIN ITS
OWN WALLS IS
ACCURATE AND
CLEAN.
INTELLIGENTCIO
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