//////////////////////////////////////////////////////////////////// FEATURE: DIGITAL TRANSFORMATION
Improving the customer experience
has become a driver behind Digital
Transformation (DX) projects and a
foundation built on data management
is fundamental for any digitally-led initiative
to be successful.
Gartner research shows that by 2022,
90% of corporate strategies will explicitly
mention information as a critical enterprise
asset and analytics as an essential
competency. As has been the case with
many digital shifts in business, whether it
is cloud migration, the Internet of Things,
Artificial Intelligence and others.
Decision-makers should not be tempted by
the potential of the technology but rather
focus on the business relevance they bring.
Therefore, being able to make more effective
decisions faster becomes the competitive
advantage and not the solution itself.
Gartner goes on to state that data and
analytics will become the centrepiece of
enterprise strategy, focus and investment.
While the rapid evolution of technology
requires organisations to apply continuous
effort to ensure it remains relevant to
their needs.
The technology is important. It is not just the
means to an end. This is because integrating
new technologies and solutions can
www.intelligentcio.com
INTELLIGENTCIO
35