TALKING
business
‘‘
TALKING
business
‘‘
No more hard-sell:
IT needs to be a
gentler business
Andrew Brinded, Vice President and Sales Chief Operating Officer,
Nutanix, says during this time of crisis vendors need to show their
human side and empathise with customers. “We need far better
buyer/seller relationships in order to survive and prosper,” he says.
30 INTELLIGENTCIO www.intelligentcio.com