NEWS
Ericsson mobile money solutions to empower financial inclusion for TMCEL Mozambique customers
TMCEL customers in Mozambique are to benefit from the financial empowerment of Ericsson ’ s mobile money solutions under a new five-year deal to expand and modernise its network and digital services ecosystem . The deal includes the latest Ericsson Business Support Systems ( BSS ) solutions and supporting services .
Todd Ashton , Vice President and Head , Ericsson South and East Africa , said : “ TMCEL ’ s on-going commitment to innovation and enhanced customer experiences is proof of TMCEL ’ s efforts to offer benefits to Mozambique especially in the area of digital wallets .”
Ericsson Wallet Platform is aimed at empowering financial management , including for people who don ’ t have access to traditional banking services . It will deliver easy-to-use financial services to TMCEL Mozambique customers through the ability to store , transfer and withdraw money , pay merchants and utility providers , use financial services such as savings and loans . Mobile Money solutions also enables access to health and education services as well as helping to create employment opportunities .
Mahomed Rafique Jusob Mahomed , Chairman of the Board , TMCEL , said : “ Through this partnership we look forward to working with Ericsson to further enhance our value proposition and expand our ecosystem . Ericsson ’ s global experience and innovative solutions will allow us to meet the personalised and rapidly changing requirements of the digital marketplace in Mozambique .”
Emirates NBD strengthens Customer Intelligence with SAS
Emirates NBD , a leading banking group in the Middle East , North Africa , Turkey ( MENAT ) region serving more than 14 million customers in 13 countries , has invested in advanced analytics to empower its Customer Intelligence and Engagement ( CIE ) team .
Vikram Krishna , Executive Vice President , Head of Group Marketing and Customer Experience , Emirates NBD , said : “ With the SAS Multiplier Effect framework , we have transitioned from a product-centric to a customer-centric approach .
“ Our customers benefit from more targeted communications that match their needs , while we significantly increase our campaign conversion rates resulting in improved revenue , profitability and , most importantly , customer satisfaction .”
Sachin Chandna , Emirates NBD ’ s Head of CIE , added : “ SAS has enabled us to leverage data to right serve customers with relevant campaigns that enhance their lifestyles , thus optimising their banking relationship with us . Through personalisation we can drive deeper engagement and build trust , in addition to enhancing sales .”
Emirates NBD customers who were earlier offered loans on credit cards and balance conversion now receive the most appropriate product to their solution , increasing campaign conversions by 10 %.
Marcel Yammine , General Manager , Gulf and Emerging Markets at SAS , said : “ Our predictive models help optimise customer data by identifying those who are more likely to complete a purchase or transaction . It also helps improve customer satisfaction by reducing repeat calls from service employees .
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