INTELLIGENT BRANDS // Mobile Technology

technology company specialising in the marketing and distribution of digital content , has announced its second African launch of the ground-breaking timebased entertainment platform Monsooq , in Nigeria . The move follows the initial launch in South Africa .

Monsooq is the first-of-its kind model which utilises time as the currency . Users pay only for the time they spend consuming content and are not required to take out any contracts or subscriptions .

Monsooq ’ s unique time-based model allows consumers to buy entertainment time just as they would mobile airtime and use that time to consume any content they choose , including movies , sports , educational content , books , series , games and music – all on a single , convenient , end-to-end entertainment platform . New users to https :// Monsooq . com / ng will receive 60 minutes complimentary access and a 50 % discount on content during the launch , after which pricing is 20 Nigerian naira per hour .

Whether a consumer wishes to play a game for 30 minutes while commuting or binge a new series for six hours , they are able to load that amount of time to their profile securely using a debit or credit card .

Dr Amadeo Rahmann , CEO , Mondia Group , said : “ Africa is the next frontier in regard to digitalisation . Our extensive footprint , increasing customer base and significant experience in the region make Africa a natural choice of focus for us . African markets , especially Nigeria with its large population and growth of digital streaming services , are primed for the democratisation of content . Mondia is firmly focused on changing the way people consume entertainment . We have incredible reach and deep understanding of the geographies in which we operate , with over 1.4 billion potential users in these countries .”

“ COVID-19 has had such a dramatic impact on economies globally , deeply affecting consumers ’ disposable income . We believe that the Monsooq model is reflective of the changed financial situation of consumers while bringing much needed entertainment during these difficult times ,” said Rahmann .

Mondia sees exceptional potential in the continent . According to research conducted by PwC South Africa in 2019 , entertainment and media ( E & M ) spend in Nigeria saw a 25.5 % rise in E & M revenue in 2017 to US $ 3.8 billion .

In December 2019 more Africans ( 526 million ) accessed the Internet than North Americans . And there is still massive potential for growth : Africa has a total Internet penetration level of just under 40 %, as compared to penetration in the rest of the world of 63.2 %. While streaming services have proliferated across Africa , there is an increasing need to deliver enhanced value , choice , and innovation in terms of pricing and content .

Monsooq also represents a new frontier of content monetisation for entertainment providers , giving them direct access to customers who are not interested in a traditional subscription model .

Monsooq features a world-class recommendation engine to ensure consumers find the content they love . Content will be localised and customised , with a mix of local , regional and international content . Mondia aims to build the content economy and bring value across Africa as Monsooq expands . p

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