NEWS
InnoVent opens office in Nairobi as it readies for growth
Zakhe Khuzwayo , CFO , InnoVent
IT financial and leasing solutions provider InnoVent , has opened an office in Nairobi , Kenya to service the growing East African market . InnoVent offers a range of IT solutions to help CIOs and CFOs adopt an integrated , life cycle approach to IT procurement .
“ In 2019 alone , The African Development Bank Forecasts , revealed that economic growth in East Africa was soaring ahead of other regions ( North , West , Central and Southern Africa ) on the continent . At the time , East Africa posted the strongest GDP growth , which was estimated at 5.7 % in 2018 , followed by North Africa at 4.9 %, West Africa at 3.3 %, Central Africa at 2.2 % and Southern Africa at 1.2 %. recover strongly ,” said Zakhe Khuzwayo , CFO , InnoVent .
Khuzwayo added that “ The pandemic has taught us that IT is the essential success lever for a volatile world and in line with global trends , East African CIOs will be adopting an integrated procurement strategy that includes leasing and the use of highquality refurbished equipment to maximise value while reducing support costs . “ As organisations embark on journeys of Digital Transformation , CIOs will be under sustained pressure to ensure that IT assets including end-user devices , are aligned with the business case and well supported .”
“ Obviously , COVID-19 has affected this growth , but the region is expected to
Connect Ads is Huawei Ads ’ Premium Partner in MENA
Huawei Ads has announced that Connect Ads is now its Premium Partner in the Middle East and North Africa ( MENA ) region . the world ’ s newest advertising marketplace to the region with exclusive ad placements on premium untapped inventory .
As a Premium Partner , Connect Ads was chosen as a premium partner for Huawei Ads and is responsible for advertising sales and account management to customers across several sectors bringing
“ We are proud to partner with yet another giant , Huawei Mobile Services ( HMS ) is one of the strongest names globally and in January 2020 they finally expanded in the Middle East and North Africa region bringing exclusive ad placements and premium untapped inventory on Huawei Ads , one of the fastest growing platforms in the world with over 700 million users worldwide . Connect Ads is always enhancing its portfolio and this partnership with Huawei Ads is a vivid example of collaboration towards a common vision of brining winning ecosystems to cater to dynamic market needs of this part of the world ,” said Mohamed El-Mehairy , CEO , Connect Ads .
Adam Xiao , Managing Director , Huawei Mobile Services , Middle East and Africa , Huawei Consumer Business Group , said : “ Our partnership with Connect Ads represents a significant milestone in the Huawei Ads journey , which will play a strategic role in driving creative campaigns and reaching new audiences .”
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