TRENDING
FINDING THE PERFECT BALANCE ON THE TECHNOLOGY INVESTMENT TIGHTROPE
Technology investment comes with terms and conditions attached and the biggest one is cost . Jan Kuhn , Business Services Executive , INOVO , tells Intelligent CIO Africa why organisations are struggling when it comes to technology investments and how they can strike a perfect balance .
When it comes to technology investment , organisations are balancing on a tightrope between cost and sustainable success . While technology , according to McKinsey ’ s research , has proven its worth , helping organisations bridge the business-technology divide and delivering business value , there is still some understandable business reluctance to make a comprehensive move to new technologies . While technology delivers immediacy and value , companies are struggling to find a balance between pricing and optimisation .
“ The problem is that people are looking at the bottom line so much that they ’ re forgetting to look at the longterm value that comes with technology investment ,” said Jan Kuhn , Business Services Executive , INOVO , “ They ’ re missing the other elements that get forgotten when technology is side lined , such as customer
Poor customer service and inefficient processes invariably have a negative impact on reputation and bottom line .
experience , efficiency and productivity . And these are increasingly critical to sustainable business success . Poor customer service and inefficient processes invariably have a negative impact on reputation and bottom line .”
It makes sense to put technology investment , especially if it ’ s weighty and extensive , on hold during tough economic times . There are other considerations that the organisation has to deal with
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