TALKING

To thrive in the digital era , businesses must not only invest in transforming their infrastructures – they must also constantly look at ways to optimise , become more agile and extract maximum value . Adele Trombetta , Vice President of Customer Experience at Cisco Middle East and Africa and Technology Transformation Group for Europe , the Middle East , Africa and Russia , highlights how and why Cisco positions its customers at the centre of its overall strategy , and how the company can act as a strategic partner to organisations looking to advance their digitisation investments .

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