INTELLIGENT BRANDS // Enterprise Security
Kaspersky celebrates fourfold growth in MSP sales since 2019
In the first three years of its Managed Service Provider ( MSP ) Foundation project , Kaspersky has achieved fourfold growth in sales among its MSPs . In addition , the number of active partners has increased three and a half times since 2018 , with significant growth in countries within Europe , North America , and South Africa .
The introduction of a flexible pay-as-yougo monthly subscription payment plan , user-friendly License Management Portal for partners , and multi-layer cybersecurity product stack has made the Kaspersky MSP programme attractive and beneficial for service providers .
The MSP market is expected to double in the next few years , growing from US $ 243.33 billion in 2021 to US $ 557.10 billion in 2028 . It is not only an increase in client base that the majority of MSPs reported but also a focus on expanding their service portfolio , as a recent global survey of service providers revealed .
With data breaches , cloud adoption and other unsolved security challenges named by clients in the study , IT security services have been gaining weight and becoming the ‘ must have ’ in MSPs ’ service portfolios .
“ We ’ ve come a long way and our partners note this . Our efforts have been recognised with an MSP Innovation Award in the category of Best Managed Services Partner ( MSP ) Programme ,” said Veniamin Levtsov , VP Corporate Business , Kaspersky . “ For further MSP development , we will focus even more on process automation , portal functionality enhancement , and aligning more products with the MSP-readiness concept . These initiatives will support the great promise of transforming our resellers into managed security service partners .”
Kaspersky ’ s focus on MSPs is in line with the global trend . Between 2019 and 2021 , Kaspersky increased MSP sales to four times their starting point – with 75 % year-onyear growth shown in 2021 . As a part of this global initiative , many regions demonstrated significant growth , including France , Italy , Northern and Central Europe , North America , Russia , Africa and Brazil .
In addition to actively attracting new partners , the results according to Kaspersky , were achieved by securing a solid retention rate , meaning its MSP partners stay with the company for a long time .
Within the MSP Foundation project , Kaspersky developed tools that automate billing processes and facilitate business interactions between partners and vendors . With a dedicated partner programme and Licence
Management Portal introduced in 2020 , MSPs were given adaptive financial conditions with flexible daily billing . They can now quickly and easily manage licenses in a self-service portal and bring security services to the market faster with a cost-efficient approach .
The new pay-as-you-go subscription plan allows MSPs to benefit from an OPEX model and to alter license conditions whenever their customers require , which means paying only for what they need at that moment .
Another area that ensured success of the MSP Foundation project was the development and adaptation of Kaspersky ’ s portfolio to service providers of various sizes , security expertise levels and verticals they cover . Kaspersky products allow MSPs to automatically safeguard customers ’ endpoints and cloud workloads from threats . p
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