FEATURE : ANALYTICS the entire company , especially during periods of change ,” he said .
Nauman Qureshi , VP , Product at STARZPLAY , said business Analytics is not anything new to the Middle East as companies in the region have long been using technologies which enable businesses to analyse their performance .
Qureshi said the difference largely has been with the shift towards using cloud platforms such as AWS , Google Cloud Platform or Azure . “ The ability to collect data from multiple sources and push in a central cloud data warehouse has introduced a robust set of new possibilities . A lot of companies in the region are still using older business analytics tools which restrict real time analysis of Internet services ,” he said . “ The newer , Internet age , companies in the region are natively setup with these cloud technologies and equipped with flexibility of utilising the latest and greatest functionalities offered by the global cloud providers . This pattern is not just limited to the Middle East but globally we see companies that are yet to
Ghaith Ghazi , Regional Vice President – Mediterranean , Middle East and Africa , Tableau Software
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