Intelligent CIO Africa Issue 65 | Page 67

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BIG DATA APPLICATIONS DURING THE COVID-19 PANDEMIC

Big Data has redefined how people interact with the global economy . It has redirected business efforts , shifted the ways organisations formulate business intelligence , and most importantly , it has created unprecedented access and awareness of important healthcare information . Gary Allemann , Managing Director , Master Data Management , explains the importance of data in the modern information economy as organisations act to save human lives .

Big Data is the currency that now runs the world . But the applications of this incredible tool go far beyond business . When the COVID-19 pandemic made its way across the globe , Big Data was there to help scientists track the spread and derive helpful recommendations . All the uses and benefits of large-scale datasets have had a big impact on epidemiology , care , and public health solutions during the pandemic . This is because Big Data – even in the absence of more specific data – can lead to actionable insights in the face of large-scale problems .

Applications for Big Data in combating COVID-19
Big Data has redefined how we interact with the global economy . It has redirected business efforts , shifted the ways we formulate business intelligence , and most importantly , it has created unprecedented access and awareness of important healthcare information . This goes to show the importance of data in the modern information economy as we act to save human lives .
Understanding how data applies to medical situations can be tricky as pandemic viruses aren ’ t like other customer behaviours . Data science may come in handy when determining how to generate new sales leads , but how can it help in fighting the spread of viruses ? Fortunately , Big Data and the many tools available for utilising it have transformed epidemiology and the means of treating endemic diseases .
Uncovering new treatments
There is little that Big Data supports more than clinical research . Since this type of research is based
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