TRENDING
FOUR MACRO TRENDS THAT WILL SHAPE DIGITAL TRANSFORMATION IN 2023
Understanding the possibilities of the year ahead can be difficult and organisations scramble to decipher the trends that will catapult their Digital Transformation in the next 12 months . In this article , Mark Ackerman , Area VP for Middle East and Africa at ServiceNow , offers four major macro trends that organisations should consider for their digital investments .
Another year of Digital Transformation in the region and where do we find ourselves ? Much as we do at the end of any year – lessons learned and challenges ahead . For the past 30 months or so we have been grappling with change so deep and broad that it is bringing about dramatic cultural shifts from boardrooms to the enterprise front line .
Faced with the very real possibility of market irrelevance , organisations across all industries are adjusting relationships with their workforces , looking into new business models and experimenting with new technologies to compete and thrive .
In 2023 , we should expect regional business leaders to demand more ROI on technology investments . Inflation rates may be lower in the GCC than they are in the Americas or Europe , but they are still of concern . The right digital investments could have a corrective impact on the bottom line .
It is already hard to imagine a modern business that is not , to some extent , digital . As we wade ever deeper into the Fourth Industrial Revolution ( yes , it ’ s still with us ), businesses should be prepared to address a range of issues , from the employee experience and its association with technology procurement to the on-going pressures of regulatory compliance and ESG . Here are four trends that will shape the region ’ s digitisation stories in 2023 .
1 . Employee expectations regarding flexible working
In May this year , multiple media sources in the UAE were abuzz with the finding in a Cisco survey that 90 %
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