INDUSTRY WATCH
WE HAVE MULTIPLE USE CASES IN THE FINTECH SPACE IN AFRICA . ONE COMPANY BEGAN ONBOARDING NEW CUSTOMERS THROUGH THEIR CHAT CHANNEL , WHICH MEANT THEY COULD STILL GROW THEIR BUSINESS EVEN IN THE THROES OF A PANDEMIC .
They want to interact with a bank on a device of their choosing , on the platform of their choosing , at a time of their choosing . They want this frictionless , convenient service from any company they may be interacting with ,” added Bray .
Samson Isa , Director , West Africa at Clickatell , said findings and confirm the results of an online poll event attendees had taken earlier . Isa explained that when asked how comfortable their customers were transacting digitally , 60 % of attendees responded ‘ very comfortable ’, 44 % responded ‘ somewhat comfortable ’ and just 6 % said their customers were ‘ not very comfortable ’ transacting digitally .
“ We can see that African customers want to engage with brands via digital channels . Enabling chat commerce provides a huge opportunity , particularly for banks in the region ,” said de Villiers . p
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