TALKING

As companies grow and expand , customer experience decidedly becomes a top focus of company operations . One bad experience with your business can result in client dissatisfaction , create a negative customer experience , and cost you a customer for life leading to decreased customer loyalty and a higher customer churn rate . The goal in today ’ s business world is to increasingly improve customer , employee , and stakeholder experiences . Amr AlMasri , Regional Director for Genesys , Middle East , explains the cost of bad customer experiences and what businesses can do to build a loyal customer base .

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