INTELLIGENT BRANDS // Cloud
Operating out of Nigeria , Clickatell releases Chat Commerce as Service for African players
Clickatell , a pioneer in mobile messaging and Chat Commerce , announced the launch of the world ’ s first Chat Commerce Platform as a Service , that empowers brands to capitalise on the opportunity of chat commerce , the emerging next wave of digital commerce . This groundbreaking platform enables businesses to seamlessly connect , interact and transact with their customers on the messaging platforms they already use .
Clickatell ’ s April 2023 release of the first Chat Commerce Platform as a Service delivers full , authenticated commerce experiences within the most widely adopted mobile messaging environments , such as WhatsApp , Apple Messages , SMS and USSD .
This next evolution of Clickatell ’ s Chat Commerce Platform allows businesses to create chat commerce experiences that drive sales and increase customer satisfaction . Businesses stay ahead of the conversational commerce trend by conducting commerce in the world ’ s largest messaging apps .
Clickatell ’ s CCPaaS also allows businesses to save time and reduce costs by providing relevant , in-context brand experiences and secure payment capabilities to their customers through the convenience of messaging . New platform features include card tokenisation and integration with WhatsApp Commerce , functionalities that allow the display of product information and images in the brand ’ s WhatsApp channel .
CCPaaS is the first SaaS solution to provide secure payment processing by integrating with payment gateways , allowing businesses to efficiently process transactions within the chat interface .
With card tokenisation , consumers can securely pay via a link in any messaging channel , to a Clickatell-hosted checkout that tokenises the user ’ s payment information and saves it for future use . The platform is PCI-DSS , ISO27001 and SOC2 compliant , ensuring the highest security standards for data protection and privacy .
“ The launch of Clickatell ’ s Chat Commerce Platform as a Service marks a significant milestone in our company ’ s mission to revolutionise customer engagement and facilitate frictionless commerce within messaging apps ,” said Pieter de Villiers , CEO and Co-Founder at Clickatell . “ We run our lives within messaging apps , whether arranging a lunch with a friend or scheduling a school drop-off , messaging is convenient and simple .
Businesses can accept payments on the Clickatell Platform with no development required , and with secure link and OMS integration , businesses can provide unparalleled check out experiences that are fully cloud native and turnkey . State-of-the-art payment capabilities include tokenisation for frictionless user experience , PCI-DSS security and GDPR and local privacy compliance and legacy processes integration .
Clickatell is a pioneer in mobile messaging and Chat Commerce innovations . Global brands use Clickatell ’ s trusted Chat Commerce Platform to reduce costs while maximising value and elevating customer experiences across all stages of the consumer lifecycle . Clickatell is headquartered in Silicon Valley , and has offices in Canada , South Africa , and Nigeria . p
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