INTELLIGENT BRANDS // Mobile Technology
Bango , TPAY , Etisalat Egypt launch direct carrier billing service for Google Apps
TPAY , the payment provider for Middle East , Turkey , and Africa , announced , through its partnership with Bango and Etisalat Egypt , and launch of Direct Carrier Billing with Google for over 30 million subscribers . The collaboration will create an easier experience for Android users to purchase apps , games , and digital content on their devices on Google Play .
This partnership provides Etisalat customers the ability to pay for in-app purchases and services subscriptions through their mobile number , Direct Carrier Billing , bringing Google Play Store ’ s content within reach of more than 60 % of Egypt ’ s population who do not have access to traditional payment methods .
This launch reinforces TPAY ’ s mission to accept online payments easily and securely within the META region and facilitate fast and smooth cross border settlements .
With the introduction of Direct Carrier Billing with Google , customers can now perform any online purchase transaction through the Google Play Store by paying for their purchases via their mobile phone balance without the need of using their credit cards .
TPAY provides a full-service , end-to-end solution that makes it easy for merchants to access and accept payments from consumers in more than 30 countries in the region . TPAY ’ s technology is used by regional digital merchants and international brands including Google , Huawei , MBC , Tencent , Anghami , Marvel , beIN and others , to access and accept payments from consumers across the Middle East , Turkey , and Africa .
TPAY is headquartered in the UAE and its services are currently used by over 28 million monthly active users . The company shareholders include Helios Investment Partners , the Africa-focused private investment firm , and A15 , the Middle East ’ s tech-focused VC fund .
The world ’ s largest online merchants , including Amazon , Google , and Microsoft , use Bango technology to acquire more paying users .
Bango has developed unique purchase behaviour technology that enables millions more users to buy the products and services they want , using innovative payment methods , including carrier billing , digital wallets , and subscription bundling . Bango harnesses this purchase activity into valuable marketing segments called Bango Audiences .
Merchants use these audiences to target their marketing at paying customers based on their purchase behaviour . Better targeting increases spend through the Bango payments business , in turn generating more data insights , creating a powerful virtuous circle that drives continuous growth . Everyone connected to the Bango Platform thrives as the virtuous circle grows .
Paul Larbey , Bango CEO , said , “ This is an important launch for carrier billing , providing phone users in Egypt with an easy payment opportunity in the world ’ s biggest app store . Our partnership with TPAY brings Bango Payment technology together with TPAY ’ s operational expertise , enabling developers to monetise their apps more successfully .” p
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