EDITOR ’ S QUESTION
ANNALIE TERBLANCHE , COO SILVERBRIDGE , PART OF
ALULA TECHNOLOGIES
The evolution of consumer expectations in the insurance industry is reshaping the traditional insurer-customer dynamic . Customers are no longer satisfied with a one-size-fits-all approach ; they are looking for a more personalised , meaningful , and continuous engagement with their insurance providers . Insurers , therefore , need to leverage a multitude of touchpoints to foster these deeper connections , driving customer satisfaction and retention while opening new avenues for business growth . the customer experience but also build long-lasting relationships Embracing multiple touchpoints is the key to achieving this . A well-integrated multi-touchpoint strategy helps insurers capture and understand a 360-degree view of their customers . From Web sites , mobile apps , and social media platforms to wearables and IoT devices , every touchpoint holds the potential to gather insights into consumer behaviour , preferences , and needs .
Today ’ s consumers , backed by the digital revolution , expect on-demand services and real-time interactions . They are increasingly looking for an experience that is tailored to their unique needs and preferences . Recognising this , insurers must shift from transactional interactions to consistent , personalised touchpoints that not only enhance
Data lies at the heart of this personalisation . With each interaction , insurers have an opportunity to collect valuable data points that paint a vivid picture of the customer ’ s journey . Advanced analytics and machine learning can leverage this data to create personalised solutions , predict future needs , and offer real-time assistance .
Private cloud infrastructure offers several benefits for enterprises , combining the advantages of both public cloud and on-premises solutions . Firstly , it provides enhanced security and data control as the cloud resources are isolated within the organisation ’ s datacentre , ensuring compliance with industry regulations and safeguarding sensitive information .
Hyper-V , manages the VMs and allocates resources to them . Highperformance storage systems are needed to store and manage data for VMs efficiently . Storage Area Network , SAN or Network-Attached Storage , NAS solutions are commonly used . A reliable and secure network infrastructure is crucial to facilitate communication between VMs , data storage , and users .
Additionally , private clouds offer improved performance and reliability by allowing dedicated resources for critical workloads , resulting in better application responsiveness and reduced downtime . Scalability is another advantage , enabling businesses to adjust resources according to changing demands , ensuring optimal utilisation and cost-efficiency . Private clouds also provide customisation and flexibility in terms of software and hardware configurations , allowing organisations to tailor the environment to their specific needs .
To set up a private cloud in their datacentres , enterprises require a robust infrastructure that comprises several key components . A virtualisation layer is essential to abstract and manage computing resources , enabling the creation of virtual machines , VMs and virtual networks . A hypervisor , such as VMware vSphere or Microsoft
Enterprises require cloud management software to handle provisioning , monitoring , and automation of cloud resources . Robust security measures are vital to protect data and applications . This includes firewalls , encryption , access controls , and intrusion detection systems . Incorporating ESET cybersecurity solutions into the private cloud infrastructure can enhance the overall security posture of the environment . ESET offers a comprehensive suite of products , including antivirus , anti-malware , firewall , mfa , encryption , vulnerability assessment , patch management and endpoint security , safeguarding the cloud infrastructure and data against various cyber threats .
STEVE FLYNN , SALES AND MARKETING DIRECTOR , ESET
SOUTHERN AFRICA
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