FEATURE : DATA MANAGEMENT effectively . Without accurate data , businesses may struggle to make informed resource allocation decisions , resulting in wasted resources , missed cost-saving opportunities , and reduced operational efficiency .
Maintaining customer data is crucial for personalised marketing and effective customer engagement . Without proper data maintenance , businesses may struggle to understand customer preferences , behaviour , and needs , leading to generic marketing campaigns , reduced customer satisfaction , and missed opportunities for targeted promotions and personalised experiences .
Data maintenance plays a vital role in demand forecasting and inventory management . Without accurate and well-maintained data , businesses may face challenges in predicting customer demand , resulting in stockouts or excess inventory . This can lead to lost sales , increased carrying
Gary Allemann , MD Master Data Management
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