INTELLIGENT BRANDS // Cloud
Emaar Misr implements Salesforce CRM , Nedap ID system at Marassi Egypt ’ s smart city
Coupled with the identification system provider Nedap , the Salesforce solutions enable residents and guests to access the community and its facilities , including beaches , sports facilities , and car parking , through a solution that uses facial recognition and is connected to each user ’ s mobile application .
Residents can also invite their family and friends to visit the community by filling in details on the application , such as their photo and car number plate , which allows the security systems to recognise them and give access on the specific date and time requested .
“ With this suite of Salesforce CRM solutions integrated across our access , security and surveillance systems , we have gained full visibility and control of footfall and movement across Marassi , enhancing convenience and security to residents and guests ,” said George Atef , Chief Information Officer , Emaar Misr .
“ By capturing and analysing additional data we can better understand the needs of our residents and demand for services , enabling us to maximise efficiency and provision of services .”
The system means Emaar Misr can set controls on access to its facilities and has complete visibility of user footfall , including how its facilities are being used , and the number of people using each facility . In addition , it can also drill down deeper into the data to see details such as the age and gender of people using the facilities , and how many visitors are in specific locations at any time . This enables the developer to improve its services and cater better for specific groups of people .
Luxury developer Emaar Misr , a subsidiary of the UAE ’ s Emaar Properties , is driving digital innovation with AI-enabled smart city solutions at Marassi , a 6.5 million sqm luxury development on Egypt ’ s north coast , thanks to a collaboration with Salesforce , the global vendor in customer relationship management , CRM .
The data also feeds into Marassi ’ s facilities management and maintenance systems , allowing it to perform predictive maintenance and management , and optimise staffing and energy usage . For example , the data can help the management to better predict the busiest times at the beach , allowing it to increase the number of lifeguards and security staff on duty .
Emaar Misr has deployed Salesforce CRM solutions including Sales Cloud , Service Cloud , Field Service , and Partner Community , which it has integrated with Marassi ’ s systems for access and security , facilities management , and maintenance .
This has enabled Marassi to deliver greater convenience to its 30,000- plus residents and 100,000-plus monthly visitors , while also maximising the use of data to drive visibility , efficiency , and intelligence .
“ In Egypt ’ s luxury real estate sector , Emaar Misr shows how to continually improve customer service while boosting operational efficiency by innovating with AI-powered digital platforms and data ,” said Thierry Nicault , Area Vice President and General Manager , Salesforce Middle East . “ As Egypt ’ s premium real estate sector shows continued long-term growth , Emaar Misr is a prime example of how an integrated digital approach can re-invent established processes to raise the game and become a vendor in smart city innovation .” p
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