TRENDING
WHAT CAN AFRICAN IT ENTERPRISES EXPECT IN 2024 ?
From the need for more sustainable alternatives to the way we do business to the incomparable impact of AI on every facet of our personal and professional lives , African executives face a challenging time ahead , says Tracy Bolton at SAP Africa .
What is in store for African enterprises in 2024 ? The global economy continues to be in a state of flux as geopolitical conflict , supply chain pressures , inflation , technology-led disruption and changing consumer needs put pressure on companies and decision-makers .
From the desperate need for more sustainable alternatives to the way we do business to the incomparable impact of AI on every facet of our personal and professional lives , business leaders face a challenging time ahead . By taking stock of emerging trends , however , business leaders may be better able to ride the waves of change and steer their companies through turbulent waters .
These are the key trends that African enterprises should take heed of in 2024 :
In 2024 , the energy industry will shed its view of the customer as simply a commodity user in favour of the prosumer model .
AI adoption
Generative AI received an astonishing amount of hype in 2023 , and was a bolt of lightning that made every business and technology leader sit up and take notice . Today , it is not a matter of if businesses will adopt AI , but rather how quickly they can deploy and enjoy AIdriven benefits .
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