INTELLIGENT BRANDS // Green Technology
DRC ’ s Rawbank adopts Mastercard ’ s Carbon Calculator revealing emissions linked to purchases
Rawbank announced it will become the first bank in the Democratic Republic of the Congo , to adopt Mastercard ’ s Carbon Calculator with the aim of promoting environmentally responsible consumer behaviour . The innovative tool was developed by Mastercard , together with Swedish fintech company Doconomy , to help inform customer spending and drive more climate-conscious purchasing decisions .
The landmark announcement was made on the sidelines of 28th UN Climate Change Conference , COP28 in Dubai in the presence of senior executives from Mastercard and Rawbank .
Rawbank has been supporting the development of the Congolese economy for 21 years . It offers the most modern products and services to its 500,000 + corporate , SME and individual customers through a network of 100 sales outlets in 19 provinces of the country . This vast network of branches is complemented by a representative office in Brussels and 265 ATMs . With over 1,800 employees , Rawbank has a market share of over 35 %. into their mobile apps through APIs that are available on the Mastercard Developers platform , and customise it for eco-conscious consumers , allowing them to make an active contribution to protecting the planet .
The Carbon Calculator estimates the environmental impact of each purchase using a weighted calculation that takes into consideration the amount spent and the category . The calculations are powered by the independently verified Doconomy Åland Index . They can be enhanced with relatable and easy-to-understand equivalents , such as the number of trees required to absorb the same amount of CO 2
, and tips about living more sustainably .
“ At Mastercard , we are committed to leveraging innovative technologies to build a sustainable world that works for everyone everywhere . We are delighted to welcome
Rawbank to the ranks of companies that use our Carbon Calculator for the benefit of people and the planet by motivating their customers to adopt more environment- and climate-friendly shopping habits ,” said Khalid Elgibali , Division President , Middle East and North Africa , Mastercard .
“ Rawbank with its new motto more than a Bank seeks to give back to society through supporting projects with high social and environmental impact . We have identified six priority UN Sustainable Development Goals , SDGs on which we focus our efforts , including SDG 13 : Climate Action . In this context , we look forward to rolling out Mastercard ’ s Carbon Calculator that will allow us to use digital channels to educate our customers on the environmental impact of their spend . We are proud to be the first mover on this initiative in DRC ,” said Mustafa Rawji , CEO , Rawbank . p
For several years now , Rawbank has been engaged in a vast process of digitalising its services to facilitate banking transactions and improve the customer experience , but also internally by optimising its processes through the integration of several digital solutions . The bank now offers all its customers an online banking solution , Rawbankonline , as well as illicocash , an electronic purse application .
The Mastercard Carbon Calculator enables consumers to receive a snapshot of the carbon emissions generated by their purchases across spending categories . Banks can seamlessly integrate the feature
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