INTELLIGENT BRANDS // Mobile Technology
TPAY Mobile with Tencent launches carrier billing for Egypt ’ s PUBG Mobile
TPAY Mobile , META ’ s digital micropayments facilitator , announced through its partnership with Tencent , the launch of Direct Carrier Billing for PUBG Mobile in Egypt . This launch help gamers in Egypt to easily purchase PUBG Mobile UC , unknown cash through the official PUBG shop Midasbuy and the UC they purchased is promptly added to their PUBG account .
Thanks to this partnership , TPAY also enabled DCB payment for other Tencent games in UAE , Oman and Qatar . The new games include Synced , Undawn , and Whiteout Survival , where gamers can also buy games ’ items via Midasbuy like frost stars and RC without using a credit card by quickly adding the amount to their mobile bill or having it deducted from their credit balance .
Tencent first partnered with TPAY Turkey , Payguru in May 2019 to avail in-game purchases for PUBG through DCB across all of Turkey ’ s 3 operators Later , bank transfers payment was added as another payment method in Turkey , covering 8 banks . Following this successful partnership , an expansion to offer DCB in MEA , via TPAY ’ s network connections took place covering PUBG Mobile and other new games . This partnership will cover expanding more launches across MEA via TPAY ’ s DCB and DWB network .
MENA is one of the fastest growing regions in Gaming in the world , with over 377 million estimated gamers with a projection to reach $ 5 billion in 2025 . This , coupled with the fact that people under the age of 25 make up close to half the population , has resulted in the gaming market seeing significant growth over the past years .
This surge is attracting more international players , both publishers and development companies – into the region – creating an opportunity to capitalise on .
The META region represents a major untapped opportunity for gaming companies around the world . Together with TPAY ’ s simple but transformative technology and end-to-end solution , all game developers can connect to potential of millions of gamers and offer them the most secure , accessible , and seamless payment methods in the region .
Işık Uman , TPAY Group CEO , comments : “ The Middle East gaming market is expected to grow at a CAGR of 11 % from 2023 to 2028 , yet companies outside of this region have underestimated its potential – until now . Expanding our partnership with one of the largest games publishers , Tencent will allow the company to reach a much larger audience and further grow their business in this region . This partnership will further reinforce TPAY as bringing the unconnected into the digital world .”
TPAY serves as the connector , bringing the unconnected into the digital world , full service , end-to-end solution connects digital service providers to potential of millions of users , reliable facilitator eliminating complexity by simplifying and handling the legal , financial including the cross-border settlements , and operational processes so partners can focus on growing further in META with additional revenue channels .
Işık Uman , Group CEO TPAY
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