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The rising threat of Generative AI

Anyone who has spent time online in 2023 has likely heard about ChatGPT and Google Bard , two of the more popular platforms that harness generative artificial intelligence ( AI ) to complete written commands . And in the few months since their release , they ’ ve had a profound impact on various aspects of our digital world .

By leveraging advanced machine learning techniques , generative AI enables computers to generate original content including text , images , music , and code that closely resembles what a human could create . The technology itself has far reaching implications , many of which can be used for both personal and professional good . Artists and authors can use it to explore new creative directions , pilots and doctors can use it for training and real-world simulation , and travel agents can have it create trip itineraries – among thousands of other applications .

But like anything else , cybercriminals can take advantage of this technology as well . And unfortunately , they already have . Platforms including ChatGPT can be used to generate realistic and convincing phishing emails and more dangerous malware , while tools like DeepFaceLab can create sophisticated deepfake content including manipulated video and audio recordings . And this is likely only the beginning .

To combat the malicious applications of generative AI , it ’ s crucial for organizations to continually develop and implement robust defenses , enhance detection capabilities , and stay vigilant to emerging threats – before they become the next victim of an AIgenerated attack . p PRESENTED BY

16 INTELLIGENTCIO AFRICA www . intelligentcio . com