INTELLIGENT BRANDS // Green Technology
Orange , EU and German GIZ announce launch of DigiGreen and Agri project with funding of € 7.6 million
Improving professional skills
The project aims to strengthen the professional skills of young people and women in the digital sector by offering them new opportunities in the constantly changing labour market .
Entrepreneurship promotion
Orange in partnership with the European Union and the Deutsche Gesellschaft für Internationale Zusammenarbeit , GIZ announced the launch of the DigiGreen and Agri project , an ambitious initiative to promote digital innovation for a transition to a more sustainable and inclusive economy . The overall objective of this project is to contribute to the creation of decent jobs , support the development and financing of startups within the ecosystem , and promote sustainable investments .
Initiated as part of the Team Europe Initiatives for sustainable cocoa and the low-carbon transition , the DigiGreen and Agri project focuses on the development of entrepreneurship , enhancing youth employability across the entire value chain of cocoa and sustainable agriculture , through digital technology . There will be a particular emphasis on youth in rural youth , women , girls , and people with disabilities through the Orange Digital Centre in Côte d ’ Ivoire .
Orange is present in 18 countries in Africa and the Middle East and has 149 million customers on 31 December 2023 . With 7.1 billion euros of revenues in 2023 , Orange MEA is the first growth area in the Orange group . Orange Money , its flagship mobilebased money transfer and financial services offer is available in 17 countries and has more than 90 million customers .
Orange Digital Centre is a free ecosystem open to all to support , train and mentor young people and innovative idea holders , especially girls and women to support their employability and prepare them for the jobs of tomorrow or encourage them to undertake in the digital world .
The Deutsche Gesellschaft für Internationale Zusammenarbeit , GIZ GmbH is a service provider of international cooperation for sustainable development and international education worldwide , employing 25,422 people . GIZ has over 50 years of experience in a wide range of fields , from economic and employment promotion to peace and security , energy and environment . Its business volume is around 4 billion euros .
This ambitious partnership benefits from joint funding of € 7.6 million and aims to achieve several strategic objectives .
DigiGreen and Agri will support the creation and strengthening of strong digital startups and micro , small and medium enterprises , MSMEs , thus fostering innovation and economic growth .
Development of sustainable digital solutions
The partnership will strengthen the capacities of startups and MSMEs to develop and market innovative digital solutions , thus contributing to the modernisation and innovation of sustainable agriculture sectors , low-carbon transition and corporate social responsibility .
Acceleration of the growth of seed startups
A seed fund will be dedicated to financing the most promising startups . Orange and GIZ will draw on the expertise of the Digital Africa programme to provide funding to startups in the ecosystem to enable them to develop their activities and accelerate their growth .
By collaborating closely with local stakeholders , Orange , the European Union and GIZ are committed to supporting young talent , promoting entrepreneurship and catalysing economic development in the most vulnerable communities . p
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