Intelligent CIO Africa Issue 88 | Page 63

INTELLIGENT BRANDS // Software for Business

Argility Technology Group initiates survey to drive greater customer value in Africa

Argility Technology Group , part of the Data and Technology cluster arm of global enterprise , Smollan , has revealed details of its drive to deliver even greater customer value through enhanced service levels . In this regard , Long confirms the 2024 ATG CX survey of its customer base is well underway .

The Argility Technology Group is comprised of Argility ; Cquential Solutions ; Fleet Domain ; Skydata Communications ; and Ashanti AI . All are foremost technology developers and suppliers of enterprise software solutions for the retail , supply chain and fleet industries as well as a comprehensive IoT framework that enables enterprises around the world , to integrate , manage and optimise their growing IoT ecosystems .
“ We believe that placing our customers at the forefront of the actions and decisions we make is key to building a client-centric strategy and culture . In this regard our customer experience , CX mission for 2024 is to improve client experiences across the board through feedback , best practices and calls to action that aim to address customer pain points ,” says Tanya Long , CEO Argility Technology Group .
Gartner surveyed 250 customer service leaders across all major industries to identify their most pressing priorities and key challenges for 2024 .
Improving customer experience was the most cited priority , followed by employing analytics for voice of the customer , as well as improving operations . Gartner found that 75 % of organisations have proved that customer satisfaction leads to revenue growth through increased retention or lifetime value . High service levels and consistent customer experiences are the name of the game in any industry .
“ In our constant drive to improve on our client centric culture we take a community approach to improving CX levels .
WE BELIEVE PLACING CUSTOMERS AT THE FOREFRONT OF ACTIONS AND DECISIONS WE MAKE IS KEY TO BUILDING A CLIENT-CENTRIC STRATEGY AND CULTURE .
Tanya Long , CEO Argility Technology Group
Collectively , through a community comprised of staff and customers , we share and learn from best practice approaches and real-life examples that drive proactive communication and planning with our clients . We have introduced relevant tools , frameworks and processes as well as encouraging a space to share and learn . This allows us to better build and adjust our action plans in response to our client feedback .”
Long says the Group has identified the top ten habits of client centric companies as follows :
• Listen to clients .
• Constant monitoring of client feedback .
• Act proactively to anticipate client needs .
• Build customer empathy into processes and policies .
• Respect client privacy .
• Share knowledge internally and with clients .
• Motivate employees to stay engaged .
• Act systematically to improve CX .
• Create accountability to enhance CX .
• Adapt to customer needs and circumstances in real time .
“ We have designed our 2024 survey to encompass questions around data and technology quality plus value for money . The information we expect to receive from such a detailed and structured CX survey will be invaluable to our ability to service our clients into the future ,” concludes Long . p
www . intelligentcio . com INTELLIGENTCIO AFRICA 63