Intelligent CIO Africa Issue 90 | Page 30

TALKING business

TALKING business

TALKING

‘‘ business

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African end users will pay a higher price for something if they understand that they are getting value in return and this value can come in many forms like quality of the product , its efficiency , and better customer service , explains Warren Hawkins at Euphoria Telecom .

African enterprises need to focus on value delivered rather than price

30 INTELLIGENTCIO AFRICA www . intelligentcio . com