LATEST INTELLIGENCE

PRESENTED BY

Download whitepaper here

This study represents the 29th edition of the IBM Institute for Business Value ( IBM IBV ) C-suite Study series . For the 2024 CEO Study , IBM IBV , in cooperation with Oxford Economics , conducted two rounds of survey based interviews with more than 2,500 CEOs from 30 + countries and 26 industries . Conducted from December 2023 through April 2024 , these conversations focused on business priorities , leadership , technology , talent , partnering , regulation , industry disruption , and enterprise transformation . Additional insights were drawn from ongoing IBM IBV research related to evolving technologies , including generative AI and hybrid cloud , and various industries . Findings were also derived from numerous client interactions , including more than two dozen deepdive interviews with CEOs conducted from July 2023 through April 2024 .

The cover concept and individual patterns in this report were developed using generative AI .

IBM IBV designers translated each of the “ hard truths ” into prompts , and then used these prompts within Adobe Firefly to generate vector-based imagery that inspired the basis and structure for each pattern . Similarly , the photos that appear in this report were identified using AI-assisted , natural-language search , using the generated patterns as reference images .

Overall , the efficiency gained by integrating these tools into the design process is as follows :

Concept – 3 weeks to 1.5 days Patterns – 2 weeks to 2 days

Photography – 1 week to 2 hours . p

16 INTELLIGENTCIO AFRICA www . intelligentcio . com