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Amazon Payments captures digital payment expectations from North Africa
Amazon Payment Services , a regional provider in digital payments operating across North Africa and Middle East , shared its research on recent and upcoming changes shaping the payments industry . The report , titled Leading Trends in Digital Payments : Driving the Real-Time Economy in MENA , identifies key trends and shows why they matter to businesses looking to serve customers better and boost revenues .
83 % of executives said that fast checkout and payment completion are important factors in building customer loyalty .
The MENA region remains one of the most dynamic and fast-growing in the world , with ambitious government strategies and visions , including the Saudi Vision 2030 and We The UAE 2031 . In MENA , as elsewhere , customers are making more digital payments , with less cash being used in-store , and online retail sales rising . Technology continues to revolutionise payment processes .
Based on quantitative data and insights from over 100 executives responsible for payments in businesses across Egypt , Saudi Arabia , United Arab Emirates , the report outlines leading payment trends , indicating their relevance to businesses in the region . In-depth interviews with these executives in MENA provided insights , perceptions of the industry , and predictions .
The top five predicted drivers of change , as ranked by the executives , are the introduction of bank accounts linked to national identity , the growing use of digital wallets , better payment experiences , payment fraud reduction , and improved biometric authentication .
Along with leading trends , the report presents five building blocks for payments strategies : trust , choice , experience , behavioural change , and sustainability . Together , these topics illuminate the complex and
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