FEATURE : GAMIFICATION
South Africa based Synthesis implemented event streaming capability , which acts as the heart of real-time service , and designed its architecture in such a way that
Vitality Global could seamlessly and quickly redeploy its white labelled solution stack for every new market .
The effect is positive for all stakeholders . Members benefit from better health , financial rewards and additional incentives ; employers ’ benefit from healthier , more productive , and more engaged employees ; and Vitality benefits from a healthier membership base .
The magnitude of members , complexity and the plethora of data makes creating and maintaining such a platform a feat .
Vitality Global ’ s core purpose is making people healthier . Vitality was born out of the largest private health plan in South Africa . For over 30 years , Vitality has been helping people across the globe to live longer , healthier lives . Enter gamified fitness on a grand scale .
The world ’ s largest behavioural engagement platform , Vitality uses the power of incentives , data , and behavioural science to make people healthier and enhance and protect their lives . Like any game , players need to know the outcome instantly . Exercise needs to be tracked in real-time , ingested from 20 + devices such as from Apple Watch , and then reflected on the application with the corresponding points and rewards .
Adding scale and integration into global insurers adds to the mounting challenge of creating a distributed system across a diverse geography . To make this mission successful and give Vitality Global full visibility , the company needed a solution that could handle its scale with security , reliability and without excessive costs .
Vitality Global is a global organisation active in 41 markets . It impacts the lives of about 40 million people globally . With over 100 000 devices linked monthly , it ’ s clear that Vitality drives inclusive engagement in the right health behaviours and is a powerful mechanism for improving lives , reducing healthcare costs , and creating a culture of health .
Vitality is part of Discovery Limited , a worldwide insurer and investment manager , across Africa , Europe , United States , Australia , Canada and China .
Vitality pioneered the shared-value insurance model , a unique approach based on the scientifically proven principles of behavioural economics . Through this model , Vitality helps members take a more active role in managing their own wellness , encouraging them to develop healthy long-term habits that are good for them , good for the company and good for society .
The existing messaging system , MQ it was using would have priced the company out of the market as it grew .
A monolithic system would be fit for the task . The question was , what would ?
Vitality Global partnered with Synthesis Software Technologies , a software company known for making businesses more competitive , to find the way forward .
Synthesis is a South African success story . Synthesis focuses on banking and financial institutions , retail , media and telecommunications sectors in South Africa and other emerging markets .
In 2017 Capital Appreciation , acquired 100 % of Synthesis . Following the acquisition , Synthesis remains an independent operating entity within the Capital Appreciation Group providing Cloud , Digital
How Vitality Global gamified fitness for millions with Synthesis and Confluent
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