TALKING

Personalising frequent flyer programmes with AI

The future of Frequent Flyer programmes , FFP is poised for a transformative shift , driven by the integration of Artificial Intelligence . As airlines seeks to enhance customer loyalty and optimise their operations around customer touch points , AI stands out as pivotal technology capable of reshaping FFP ’ s to deliver personalisation , efficiency and engagement .

One of the most significant roles AI will play in your FFP going forward is in the dominion of personalisation , AI can analyse vast amounts of data from passenger ’ s travel histories , preferences and behaviours to offer highly customise experiences . The advantage that this holds for airlines , moving towards offers and orders as a commercial model , is endless considering of customised offers combined with just in time predictive marketing .

Frequent Flyers can receive tailored recommendations for flights , hotel bookings , car rentals and other offers across their travel experience that align closely with their individual preferences . Personalised communication such as targeted emails , WhatsApp ’ s and notifications about relevant deals , will become the norm rather than creating a competitive edge .

AI will also revolutionise customer service within FFP ’ s . Chatbots and virtual assistants , powered by natural language processing and machine learning , will be able to resolve a wide range of customer inquiries and complaints . These AI driven tools will provide immediate , accurate and consistent responses , enhancing the overall customer experience at all your customer touch points .

AI will play a crucial role in optimising the management of rewards and points . Predictive analytics can help airlines forecast demand and adjust the availability for reward seats , accordingly , ensuring the balance between customer satisfaction and maximising revenue . Dynamic pricing models , supported by AI , can offer real time adjustments to reward seats availability and pricing based on factors such as demand , seasonality and passenger trends .

AI will optimise and automate your FFP processes such as identifying and preventing fraud by detecting unusual patterns and behaviours that may indicate misuse of the programme . AI can assist in managing inventory and logistics for reward-based products and services , ensuring that customers receive their benefit promptly and accurately .

AI can enable your FFP to assist the airline in its migration to an offer and order commercial model or to optimise such a model in operation . It has the potential to optimise the overall travel experience for frequent flyers and ensure a seamless journey if implemented as part of a well-designed frequent flyer strategy within a proper software ecosystem such as LoyaltyPlus . volorpor aut volorit , sim quuntius ullectur , con ratibust pore lamus , et accum .

Frik van der Westhuizen , Founding Member , LoyaltyPlus

It is built to solve the connectivity problems felt by companies that want more from their connectivity regardless of where their operations are located .

For example , Andre Kock and Sons , a livestock auction firm , wanted a connectivity solution that allowed them to communicate easily across operations lying in remote areas . The company was relying on two-way radio services but they offered limited range and could not provide connectivity between farms in different regions .

The challenge was to find a way of connecting two-way radio towers across different locations so communication was immediate .

It was the Twoobii Smart Satellite Service from Q-KON , that proved the right fit for the problem . The company used the service to connect its two-way radio towers across different locations into one central network . Satellite can be used to help mines build more agile connectivity solutions and , with Twoobii , they can add even more value on top of their investment .

The platform is optimised for off-grid users with limited to no access to mainstream solutions such as LTE , fibre and microwave networks and is reliable , fast and accessible . This is compatible with Layer 2 , Layer 3 and customised enterprise solutions so it can provide companies with an underlay to SD-WAN and public cloud .

Adding pay-per-use , on-demand billing and other application focussed commercial models to the technology advantages means end-users can select the exact solution for both performance and cost . With the additional advantages of very high service uptime , + 99.95 %, seamless core customer network integration and 100 % resilient from towers and other infrastructure position

Smart Satellite Services as a perfect solution for retail point-of-sale trading , large-scale site monitoring networks and government rural operations .

The capabilities of the technology forms only one part of the conversation . The service level agreements , the support , the control and the ability to apply solutions on top of the satellite that meets very real business needs .

Combining the reach and scale of Q-KON with the functionality of Twoobiii , Vox ensures companies in any industry and sector , regardless of location , can operate efficiently with connectivity that ’ s optimised to their unique needs . And that , at a time when digital is key to growth on a local and global scale , is invaluable . p

32 INTELLIGENTCIO AFRICA www . intelligentcio . com