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The financial impact of AI adoption shows promise, with 33 % of Sub-Saharan Africa companies reporting revenue increases and 32 % seeing profitability gains in the past 12 months. Notably, CEOs have managed this transformation while maintaining workforce stability, only 13 % reported AI-related headcount decreases, similar to global trends. strategic approach aligns with their broader business reinvention efforts, suggesting AI is being integrated thoughtfully into existing transformation initiatives. p
PwC’ s 28th Annual Global CEO Survey with Sub- Saharan Africa perspective
Looking ahead, these CEOs display measured optimism about AI’ s potential. While 72 % plan to adopt or expand their AI initiatives in the next 12 months, compared to 80 % globally, they project meaningful returns: 45 % expect AI to increase profitability in the coming year.
The data suggests Sub-Saharan Africa business leaders are taking a balanced approach to AI adoption, moving purposefully rather than rushing to match global adoption rates, while achieving comparable or better efficiency gains when they do implement. This
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