ETHIOPIAN AIRLINES TAKES FIRST STEP TOWARD OFFER-ORDER TRANSFORMATION WITH SABREMOSAIC AIRLINE RETAILING
Ethiopian Airlines has selected SabreMosaic Airline Retailing to accelerate its transition to offer-order retailing, enabling dynamic pricing, personalised offers and modern distribution in alignment with its Vision 2035 growth strategy. abre Corporation, a leading
S software and technology company powering the global travel industry, has announced that Ethiopian Airlines will accelerate its retailing transformation with SabreMosaic Airline Retailing. The move positions Africa’ s largest air carrier to compete at the highest global level through dynamic pricing, personalised offers and modern distribution.
By adopting SabreMosaic’ s Offer Management capabilities, the airline gains the flexibility to create and distribute offers without compromise – removing the constraints of traditional retailing while laying the groundwork for a future-ready model. Powered by Sabre IQ and insights from Sabre’ s Travel Data Cloud, these solutions deliver rapid time to value through modular design and AI-driven personalisation, enabling Ethiopian to accelerate growth while preparing for the next generation of retailing.
SabreMosaic Airline Retailing allows Ethiopian Airlines to manage the entire offer-to-order lifecycle in real time, leveraging advanced AI and deep market data to dynamically optimise pricing, streamline fare management and expand merchandising opportunities across every channel. This approach empowers the airline to respond rapidly to market shifts and maximise revenue from both fares and ancillary services.
Additionally, Sabre’ s NDC IT solution will support Ethiopian Airlines to complement its traditional content with NDC offers, expanding the variety and richness of products available to agency partners and travellers. By integrating modern distribution capabilities, Ethiopian strengthens its engagement across the global travel ecosystem, reaching new markets and providing greater choice and transparency. This evolution supports the airline’ s transition to offer and order retailing and aims to help ensure its distribution model is ready to scale in line with its bold vision for the future.
“ With SabreMosaic, Ethiopian Airlines will introduce new products and fare bundles more rapidly, apply AI-driven dynamic pricing for greater revenue precision, and deliver tailored
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