FEATURE offers to travellers instantly,” said Roshan Mendis, Chief Commercial Officer at Sabre.“ Our technology gives Ethiopian the flexibility to test innovative retailing approaches, adapt swiftly to market developments and expand the range of choices available to customers and agency partners, driving a more responsive commercial operation, higher conversion rates and increased ancillary revenue across all distribution channels.”
The adoption of SabreMosaic directly supports Ethiopian Airlines’ Vision 2035, which targets entry into the world’ s top 20 airlines by passenger traffic. With a modern fleet, sustained double-digit growth and a strategic hub connecting Africa to global markets, Ethiopian is now equipped with advanced retailing technology to scale its commercial operations, enhance competitiveness and realise its long-term ambitions.
As Ethiopian Airlines modernises its retailing, we recognise that protecting passenger information is fundamental to earning and maintaining trust.
“ Our Vision 2035 strategy is about scale, speed and service. To achieve it, we must modernise how we retail,” said Mesfin Tasew, Ethiopian Airlines Group CEO.“ SabreMosaic provides the capabilities to move faster, price smarter and give our passengers more choice. Our travellers will benefit from fares that better reflect market conditions, more personalised offers and a smoother shopping and booking experience across every channel, accelerating our growth and ensuring we deliver even greater value to travellers who choose Ethiopian.”
Ethiopian Airlines and Sabre have partnered for more than 20 years, with Ethiopian today being Sabre’ s largest Passenger Service System customer in EMEA. The adoption of SabreMosaic marks a new chapter in that relationship, enabling the airline to lead the way in modern retailing while continuing its trajectory as one of
Mesfin Tasew, Ethiopian Airlines Group CEO www. intelligentcio. com
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