FEATURE the most successful and ambitious carriers in global aviation.
We asked Mesfin Tasew, Ethiopian Airlines Group CEO, further questions to find out more.
How does adopting SabreMosaic strengthen Ethiopian Airlines’ ability to safeguard data and maintain secure retailing transactions?
• Ethiopian Airlines’ decision to adopt SabreMosaic is rooted in our ambition to become one of the world’ s top 20 airlines by 2035, with a focus on delivering a seamless, secure and personalised experience for our customers.
• As we move toward a unified Offer and Order model, SabreMosaic allows us to manage all retailing transactions( fares, bundles, ancillaries) within a single, integrated platform, reducing complexity and limiting the number of systems handling sensitive data, making it easier to maintain oversight and control.
• By consolidating our retailing processes, we can apply consistent security standards and ensure that every transaction meets our requirements for data protection. Our partnership with Sabre, built over two decades, gives us confidence that our transformation is supported by proven technology and expertise, helping us safeguard our customers’ information as we innovate.
What cybersecurity measures are in place to protect passenger information as the airline transitions to a more dynamic, AI-driven retailing model?
• As Ethiopian Airlines modernises its retailing, we recognise that protecting passenger information is fundamental to earning and maintaining trust. Our transition to dynamic, AI-driven retailing is supported by a layered approach to cybersecurity. We work closely with Sabre to ensure that all new capabilities such as real-time pricing and personalised offers are delivered within a secure environment. This includes strong encryption, access controls, and continuous monitoring for threats. By centralising our retailing activities, we reduce the risk of data leakage across fragmented systems.
• Our teams regularly review and update our security protocols to stay ahead of emerging risks, and we leverage Sabre’ s global experience to benchmark our practices against industry standards. Ultimately, our goal is to ensure that every innovation we introduce is matched by a commitment to protecting our passengers’ data.
How does Ethiopian Airlines ensure compliance with global data privacy regulations while expanding its digital retailing capabilities?
• As Ethiopian Airlines operates across five continents, compliance with global data privacy regulations is a core requirement of our Digital Transformation. As we expand
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