Intelligent CIO Africa Issue 40 | Page 67

/////////////////////////////////////////////////// t cht lk THE BEST PRACTICE APPROACH TO DATA PROTECTION FOR MODERN ORGANISATIONS Organisations which do not employ robust data protection schemes put themselves at serious risk of suffering a data breach and causing potentially fatal damage to the business. Florian Malecki, International Product Marketing Senior Director of StorageCraft, explains how organisations can better protect themselves by assessing and testing their recovery plans for ransomware prevention. WWhy is constant data availability so crucial for modern organisations? Data is the lifeblood of any modern organisation. It provides the foundation for understanding where a business is positioned and is essential to analysing customer behaviour, navigating markets and assessing a business’ performance. Many successful business leaders are dependent on the insight provided by data to make informed decisions about the business’ future. If the data is breached, subject to a ransomware attack or unavailable for a given period of time, it can prove catastrophic to a business. Lack of access to critical data can lead to malfunctions across the entire business, from significant revenue loss as a result of system downtime, to remote workers being unable to access shared files. Unquestionably, the constant availability of data is fundamental to the longevity and success of any modern organisation. What is driving the need for businesses to re-assess data protection strategies? Companies are generating oceans of data – and not all of that data is equally important to their function. Organisations that know this and know which pieces of data are more “ THE MOST SUCCESSFUL COMPANIES IN THE DIGITAL ECONOMY WILL BE THOSE THAT IMPLEMENT STORAGE POLICIES BASED NOT ON THEIR SERVER HIERARCHY, BUT THE VALUE OF THEIR DATA. www.intelligentcio.com INTELLIGENTCIO 67