FINAL WORD

Across the world , the COVID-19 pandemic has provoked long-term changes in how businesses embrace Digital Transformation . This has increased the need for digital workflows to become more seamless and placed emphasis on the importance of replacing legacy technology , but how can businesses create a business strategy that puts customer experience front and centre ? We spoke to Ali Kaddoura , Country Manager UAE ServiceNow , on how its huge growth in the Middle East and Africa region is helping redefine how companies achieve their customer goals .

The current geopolitical and macroeconomic environment has forced businesses to rapidly digitally transform . In fact , today , IT transformation has gone from being a benefit to an imperative , IT strategy has now become a core part of the wider business strategy as opposed to being a complementary element . But many businesses fail due to poorly executed digital strategies . Big organisations that are stuck with legacy or siloed technologies are faced with the challenge of building futuristic architectures that can keep pace with evolving business requirements We believe that ServiceNow is well-positioned to address these changes and help customers navigate through these journeys .

How does ServiceNow help address these challenges ? And what is your value proposition for businesses ?

ServiceNow focuses on experiences and workflows . Behind every great employee and customer experience is a great workflow and when work flows naturally , great experiences also follow .

So , within our platform , we help organisations break down silos and seamlessly connect their people , systems and processes with enterprise-wide digital

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