FINAL WORD buy , it is the experience , efficiency , interaction , speed and time to value that is the principal concern .
At ServiceNow , we break down the silos and we help organisations connect their customer journeys to the backend systems , ensuring an efficient way of handling customer requirements . We automate and implement self-service to achieve great customer experiences that every business can profit from , no matter their industry .
Another use case is around streamlining technology operations , as IT functions have become a central part of business strategy . Here , we focus on ensuring zero downtime , predictive analysis and making sure the business has the right level of visibility in its IT environment . We automate these IT operations , reduce costs , CAPEX and the number of people required to manage these IT assets .
Upgrading IP assets and maintaining IP assets is an area where we pay a lot of attention . We play a key role in technology operations excellence by providing solutions like IT Service Management , IT operations management and IT Asset Management , all integrated into one platform service operations .
Also , as our platform is built in the cloud , ServiceNow customers can be up and running in weeks instead of months or years it would take with a competitor . Time is a key differentiating factor for us as we are cloud-native .
Can you talk about ServiceNow ’ s growth in the UAE , what are some of the key sectors that you operate in ?
We are seeing tremendous global growth and transformation under the leadership of our CEO , Bill McDermott . At ServiceNow , we refer to the Middle East and Africa regions as ‘ the land of opportunity ’ and within the MEA region , we are seeing a lot of the growth in the UAE . According to the December 2020 IDC META CIO DX Survey , 57 % of CIOs considered workflow management applications a priority for the future of work and 45 % prioritised the enhancement of customer journeys and these are statistics around the UAE .
The survey also cited that 45 % prioritised the enhancement of customers ’ journeys . It is no surprise that there is an increase in the number of companies turning to ServiceNow for help in these areas .
How does ServiceNow stand out from its competitors ?
The Now Platform is the ‘ platform of platforms ’ when it comes to the workflow revolution . While there are vendors who offer solutions on specific and individual systems like ITSM or HR service delivery , for example , ServiceNow is the only vendor on the market offering a single unified foundation for all enterprise digital workflows , allowing customers to maximise the value of existing technology investments and connect siloed systems , departments and processes .
As a company , we are investing in this region and this is reflected in our growth . We opened our Dubai office in 2021 and have grown the team significantly in the last 18 months , tripling the number of employees in the region . Additionally , we currently work with several enterprises in the BFSI sector and with several financial organisations . We continue to serve banks , oil and gas companies , energy and utilities , healthcare providers and telecommunication organisations with industrialised vertical solutions and help them to accelerate their transformation . p
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