On the lighter side of things , we ask the industry experts what makes them tick . . . .

As the newly appointed CEO of the African SAP User Group , AFSUG , Amanda ’ s responsibilities have shifted from focusing on tactical marketing and operational management , to directing strategic initiatives , fostering business and community growth and engagement , and enhancing member satisfaction , all critical to a nonprofit , member-based organisation .

Amanda ’ s main focus includes steering strategic direction , cultivating and overseeing member engagement across regions and chapters , and collaborating with SAP at various forums . She concentrates on member growth , advocating for SAP customer needs , and representing AFSUG within the SAP User Group Executive Network , SUGEN .

What are your strengths and abilities that you bring to the above role ?

Amanda loves her role as a community builder , and believes in people , empowering individuals to thrive . Engaging with other user groups globally through SUGEN further enriches her . Amanda is an active listener , collaborator , and promotor of inclusivity to drive collective

progress , and is also enthusiastic about innovation and seeking new ideas to build the SAP community .

Which non-competitive business in the region do you admire for innovative usage of technology ?

Amanda admires how the Virgin Active fitness brand is able to leverage technology to engage with members and simplify doing business with members . Everything that you might need to be a Virgin Active member revolves around technology capabilities and innovation of self-service options ; the online platforms for community interaction , rewards and recognition , booking of classes , and keeping track of your own activities .

Virgin Active leverages technology very well to provide a seamless and enjoyable experience for their members . The organisation showcases a commitment to innovation and customer satisfaction in the fitness

Attending SUGEN in Germany serves as both a professional endeavour and a fantastic opportunity to recharge .

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