CASE STUDY
Belva Digital is a marketing technology company based in Nairobi , Kenya . It was founded over a decade ago and has a presence in 22 countries across East , West and Central Africa . The company has positioned itself as an accelerator for brands across Africa , helping to build future-ready brands through data-driven marketing and technology solutions .
They address their customers ’ unique communication needs by developing digital marketing campaigns , as well as engagement solutions around existing client technology to boost customer experience . Belva Digital provides plug and play or custom solutions that are built on top of different communication platforms .
Belva Digital uses cutting-edge technology to gather and analyse data to provide its clients with the insights they need to create successful customer engagement models , developing customised strategies that are tailored to their unique needs . The company also offers digital transformation services that help organisations transform their business for the digital era .
Transforming its offerings
While Belva Digital had the capabilities to offer multichannel solutions to its customers , including channels such as email , SMS and WhatsApp , the company realised that it was increasingly important for it to be able to provide omnichannel solutions to African businesses .
This was mainly driven by the needs of modern customers who are becoming ever more demanding , which means that having an effective omnichannel experience is vital for businesses to stand out from their competitors .
Omnichannel solutions integrate various channels , such as online , mobile , brick-and-mortar and social media
OMNICHANNEL SOLUTIONS INTEGRATE VARIOUS CHANNELS , SUCH AS
ONLINE , MOBILE , BRICK-
AND-MORTAR AND SOCIAL MEDIA INTO ONE SEAMLESS EXPERIENCE .
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